Realizing the value of digital investments in the senior living industry

The digital ROI framework

To capture true value, operators should focus on four key strategic areas:

1. Operational excellence: Shifting staff from repetitive tasks to high-value resident care.
2. New revenue streams: Launching new products and reducing "revenue leakage" through automated tracking.
3. Modernizing IT capabilities: Replacing a "spaghetti" of siloed apps with a single, modular platform.
4. Streamlining governance: Ensuring brand consistency and identifying best practices across all communities.

Key performance indicators (KPIs)

Residents

Metrics to track: Net Promoter Score (NPS), engagement levels

Operations

Metrics to track: Average response time, admin hours per staff, calls per day

Revenue

Metrics to track: Occupancy rate, Net Operating Income (NOI) growth per resident

IT & Governance

Metrics to track: IT maintenance costs, cost of compliance programs

1. Increasing operational efficiency

The goal of the Cubigo platform is to reduce time spent on low-value tasks by 50%. Currently, approximately 30% of staff time is consumed by repetitive administrative work.

Operational Impact by Department

• Front desk: Achieves a 50% reduction in phone calls by moving requests directly into the platform. (Saves ~30 hours/month).
• Activities: Digital calendar generation and automated sign-ups. (Saves ~15 hours/month).
• Dining: Integrated POS and table reservations in one portal. (Saves ~20 hours/month).
• Maintenance & Housekeeping: Centralized communication and request tracking. (Saves ~10 hours/month).

2. Generating new revenue

Digital tools shouldn't just save money; they should generate it. Cubigo enables revenue growth through:

• Tailored experiences: Using data to identify resident interests and prevent churn by catching signs of isolation early.
• 3rd party services: Easily offering and charging for salon requests or external recreation.
• Reduced leakage: Automated tracking of all billable requests ensures no service goes unbilled.

3. Modernizing IT capabilities

Legacy IT in senior living often consists of siloed applications that don't talk to each other. Cubigo provides an all-in-one platform that integrates with major EHR/EMR and financial systems like PointClickCare and Yardi.

• Cost efficiency: An integrated infrastructure is 60% cheaper than siloed systems when accounting for maintenance and integration.
• Group impact: For a group of 30 communities, this consolidation represents a $450,000 financial gain.

Case Study: Holiday Retirement

Holiday Retirement, a leader in U.S. senior living, deployed Cubigo across 240 communities.

By digitizing the design and distribution of calendars, newsletters, and flyers, they reduced their monthly labor spend from $53,258 to $32,240. This single process change resulted in an annual saving of over $250,000.

In an industry facing increasing time and cost pressures, technology is no longer optional—it is a competitive advantage. By consolidating fragmented tools into one integrated platform, leadership teams can reduce complexity and finally realize the true ROI of their digital investments.