Growth Marketing Manager

About the role

We are seeking a creative, organized, and driven Growth Marketing Manager to oversee our day-to-day marketing operations. In this role, you will be the bridge between our brand and our audience. You will be responsible for driving our marketing strategy which includes creating GTM campaigns, managing our social media channels, building visual assets, developing content, coordinating event logistics, and ensuring our digital presence and website experience are driving awareness and lead generation.

Responsibilities

Demand generation & campaigns

• Design and run integrated demand gen campaigns
• Account-based marketing for priority accounts
• Own marketing automation and CRM campaign hygiene; define and enforce the lead-handoff process with Sales

Events & conferences

• Coordinate the end-to-end execution of company webinars, trade shows, and conferences.
• Manage pre- and post-event marketing, including landing pages, email invitations, and promotional graphics.
• Handle on-site or virtual logistics, vendor coordination, and post-event attendee follow-up.

Content management

• Strategize, develop and execute the content strategy for the company.
• Write, edit, and publish engaging, AEO and SEO-friendly content that educates our audience and drives organic traffic.
• Repurpose content into social media posts, newsletters, and other formats.
• Build customer reference program: video testimonials, case studies and other supporting content (partner with Customer Success)

Graphic design & content creation

• Create visually compelling graphics, presentations, and digital assets for campaigns, events, and social media.
• Develop and edit high-performing visual content (images, infographics, and short-form video).
• Ensure all visual branding remains consistent and adheres to company guidelines across all channels.

Social media management

• Develop and execute a strategic content calendar across social media platforms specifically LinkedIn with potentially Instagram, and Facebook.
• Write engaging, platform-specific copy and foster active community engagement through comments and messages.
• Monitor trends, track analytics, and optimize campaigns to increase reach and brand awareness.

What you bring

• 3–5 years of hands-on experience in a marketing role encompassing digital content, social media, and events.
• Experience with Content Management Systems, CRM platforms, and social media scheduling tools.
• Proven pipeline builder: can show numbers from previous roles, not just activity
• Exceptional project management skills with the ability to juggle multiple campaigns and deadlines simultaneously.
• AI-fluency specific to marketing tools and platforms
• Excellent written and verbal communication skills with a portfolio of previous design or content work.
• Self-starter who thrives as the marketing presence

What success looks like at 6 months

• Partner with VP of Growth to develop marketing attribution and measure CAC and other funnel metrics
• Pipeline accountability for North America marketing sourced and influenced targets with monthly reporting
• Active core content plan to drive brand awareness and lead gen for Cubigo
• Grow engagement showing improvement across core channels
• Successful events with conference playbooks growing Cubigo presence in the North American senior living industry

Practical

Location: Remote, US (Eastern or Central preferred because most customers, team members and prospects operate in those time zones)

Travel: Occasional to larger industry conferences and the odd community on-site

Start: September 2026 (timing is critical)

Why Cubigo?

At Cubigo, we're on a mission to modernize how senior living communities operate. We work fast, we're growing fast, and we empower people who take ownership. You'll be part of a collaborative, high-trust team where execution matters and your work directly impacts our clients and their residents.

We value autonomy, curiosity, and people who build solutions instead of waiting for permission.

‍