3 Key Benefits of a White Label Senior Living Platform
3 Key Benefits of a White Label Senior Living Platform
As a community executive, there are several factors you need to consider when looking at the software available on the market. If this has been keeping you up at night, a white-label solution may just be what you’re looking for.
In a white label solution, a third-party developer builds a platform to digitize the services in your communities. The developer can then sell the software to you for a fee and you can ‘white-label’ it, meaning that it is customized with your branding before introducing it in your community.
But is using a white label platform worth the hassle?
Here are three key benefits associated with introducing a branded platform in your community
1. It creates a unique brand identity
If resident engagement is important to you, then you need to invest in a digital platform for your community!
Many communities fail to realize the importance of connecting existing residents through digital tools like apps. Through a community platform, you can gain valuable data and insights regarding resident behavior and use this information to create personalized experiences. On top of this, these digital platforms can reinforce the offline interactions and experience of your residents.
But wait a minute! Implementing a third-party software may create some confusion in the eyes of your residents.
Thus, the importance of branding becomes even more important.
A branded white-label platform may just be the edge you need to separate yourself from the pack.
As your community members start realizing the benefits of the platform, they can directly associate it to your brand and develop a better sense of belonging to your community.
Thus, all referrals you get through word-of-mouth from satisfied residents, staff, and family members are a consequence of introducing your branded community platform.
2. It strengthens community loyalty
When residents join a senior living community, they expect a relationship that goes beyond the mere exchange of money.
Having a white-label platform helps build not only a unique brand identity but also a sense of credibility and trust within your community.
We all know technology implementation can be daunting. So, when residents see your logo on all apps, kiosks, digital signage, they feel a sense of security only your brand can provide. It helps to alleviate their fears!
As your community members start realizing the benefits of the platform, they can directly associate it to your brand and develop a better sense of belonging to your community.
Thus, all referrals you get through word-of-mouth from satisfied residents, staff, and family members are a consequence of introducing your branded community platform.
3. It saves time & money
Developing new software takes a lot of time. Since there is a steep learning curve attached to it, you need to test and review a lot of functionalities and adapt it based on user input. Also, the costs of developing new software are massive compared to using an existing white label solution.
Having a white-label solution allows you to benefit from an already proven platform and considerably reduce implementation time (as little as 2 months between the contract signing and the go-live).
The icing on the cake is that you benefit from all updates of the app and are free from the hassle of maintaining it.
So, if money and time are of the essence, a white-label senior living platform may just be the savior you’re looking for.
Conclusion
White labeling allows you to sit back and enjoy the benefits of an already proven software - at a lower cost compared to developing it on your own.
We’re delighted to say that Cubigo provides you with the option to white-label its software with your community’s branding.
Cubigo is a fully customizable integrated community platform that connects staff, residents and family members within senior living. It digitizes the daily services in communities such as activities, dining, and maintenance which helps increase staff efficiency and improve workflows.
As a next step, think about the long-term strategy of your brand and if this is something that resonates with you, schedule a call with our consultant by clicking on the following link.
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