Using Cubigo to measure and increase resident engagement


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Using Cubigo to measure and increase resident engagement

By Antoinette de Hennin | 7 May 2019 | News Product

The business case for resident engagement within senior living is now largely accepted. Residents that participate in activities live in the community longer, enjoy a high quality of life and have increased satisfaction. The question that arises is no longer why to create engagement, but how to measure and improve it.

1. Attendance tracking and follow-up

“I can attest, from experience and trying this balanced well-being approach with older adults, that people attend activities because they are fun”

The ability to plan activities and track attendance efficiently is key to measuring engagement. Cubigo helps the activities staff in 3 key ways.

  • Signing up residents upfront before activities start

Residents can sign up for or indicate that they are interested in an activity from the moment it is published. Residents then plan their week around the activities they want to attend and get reminders 24h and 1h before the activity starts. Other residents can see who is coming or is considering coming, which increases the likelihood of participation. Staff can also limit the number of places for an activity and activate an automatic waitlist when the spots are filled. Knowing in advance how many participants to expect helps staff plan the logistics accordingly: from the transportation, and location to the catering and number of staff required.

  • Attendance Tracking

Whilst signing up beforehand is useful for organizational purposes, getting a headcount in the field is also necessary to have actionable data. An attendance tracking wizard enables staff to indicate which residents participated in an activity after signing-up, which residents showed up without signing up and the residents that did not show up.. Attendance statuses are used for metrics, reporting and gathering insights on engagement, such as the most popular activities, the best time for scheduling activities and list of residents with low participation.

  • Follow-up and engagement evolution

Resident engagement is tracked through individual resident profiles. The engagement widget shows the number of activities the resident participated in last month, split up in the 6 dimensions of wellness and the evolution widget gives a quick overview and shows the trend in engagement for the past half year. This helps staff follow-up on each resident individually, ensuring that their personal needs are taken care of, and that any changes are noticed and acted upon.

2. Improving the activity offering

“I know I can improve what we offer to residents, but I just don’t know where to start”

  • Gathering Interests

The Cubigo profiles allow residents to share information with other members of their community. Users can indicate multiple interests. Interests are categorised in a nested 3 level system. The main level contains the 6 dimensions of wellness, with the nested subcategories giving more detailed information about the type of activity. For example: Entertainment > Games > Cards. Users can also reveal other details such as their favourite sports teams, books and movies. Staff can then use the insights generated to launch new activities in their community.

  • Calendar matching

On Cubigo, activities are also categorized in the nested 3 level system. These activity categories are used for generating metrics & reports that give insights into the balance and the popularity of the activities offer. Staff can compare the activity offer to resident interests to detect mismatches or holes in the activity programme.


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External sources: ICAA International Council on Active Aging https://www.icaa.cc